The go-to-market of innovative solutions like API Products or Marketplaces is a huge challenge for traditional marketing and sales teams as it requires new skills and a different mindset. Enterprises and telco’s are built for Horizon 1 sales of proven technology, not on Horizon 2 where the focus is on evangalisation, inspiration, challenging, partnerships and co-creation, and solution selling and good value propositions are crucial.
We help CSP’s with this Horizon 2 sales, as a business partner, through sales and channel enablement training and coaching and by helping them set up their own sales overlay team aligned with their existing go-to-market teams.
And we help CPaaS and Programmable Telecoms scaleups with international expansion and growth through our network of experienced business developers and rain makers.
To inspire and engage business buyers with CPaaS providers in the API marketplace or programmable telecoms platforms we help with G2M through inbound marketing and…