Advised on programmable communications strategy, telco-platform convergence, and partner alignment within VodafoneZiggo.
Challenge
VodafoneZiggo was preparing to define its next 5-year strategy for its B2B communications portfolio. With UCaaS services still anchored on BroadSoft, CCaaS platforms under review, and CPaaS just emerging as a strategic opportunity (especially with Network APIs on the horizon), they needed fresh market perspective and expert support to navigate key technology and commercial decisions.
Solution & Work
Over a 6-month engagement, we from The Next Cloud provided hands-on strategic advisory, focused on three key areas:
- UCaaS: Evaluated the future of the BroadSoft platform within the portfolio and mapped potential migration paths toward modern, flexible UCaaS alternatives.
- CCaaS: Analyzed market trends and vendor capabilities to support vendor selection and platform fit for enterprise and SME segments.
- CPaaS & Network APIs: Introduced the team to the emerging programmable communications landscape, helping assess early CPaaS opportunities and relevant partners.
Additionally, we reviewed the internal product team structure and portfolio, brought in market insights and partner connections, and provided light sales enablement to support stakeholder buy-in.
Results
The engagement helped VodafoneZiggo clarify strategic options, expand its platform awareness, and prepare for roadmap decisions that align with where the communications industry is heading—toward more open, API-driven, and intelligent solutions. Our work also seeded early CPaaS awareness internally and opened the door for future partnerships and innovation initiatives.