Selected Work
A selection, not a catalogue. Each one shows a way we work — and what changed because of it.
MARKET DEVELOPMENT · 2026–TODAY
Core Cognitics
Taking an AI-native conversational platform to European telcos and cloud comms providers
Situation. Strong agentic-AI technology and demos that impress — but demos alone rarely turn into commercial conversations with operators.
What we do. A sharper three-line pitch, audience-specific decks and a commercial one-pager, then a sequenced door-opening campaign across four lanes: European telcos, cloud-comms platforms, network-software players already inside telcos, and AI-native partners. First meetings are paired: we hold the commercial frame, Core Cognitics proves the technology.
Where it’s heading. Pitched on stage at CASA26; the door-opening campaign runs through Q4 and into 2027.
COACHING · 2026–TODAY
Telkoa
Strategic advisor to a SIM-level connectivity and security platform
Situation. Telkoa’s SimX platform turns the SIM into an always-on execution engine — quality-of-experience analytics, connectivity steering, location and fraud control — live with operators on several continents. Product-first by design; the commercial story for Tier-1 telcos comes next.
What we do. Strategic advisor to the founder: a regular sounding board on positioning, telco go-to-market and which rooms to be in — plus selected introductions where they matter.
Where it’s heading. Pitched on stage at CASA26; the advisory runs into 2027.
STRATEGIC TRANSFORMATION · CLOUD COMMS × AI
Dstny · SIPPIO · Enreach
Helping cloud communications providers decide where to play as AI reshapes UCaaS and CPaaS
Dstny (2026). One of Europe’s larger cloud comms providers wanted an independent read on its AI agents strategy before the business plan hardened. A focused validation sprint — competitor landscape, channel and go-to-market options, a written memo and executive readout — sharpened the questions rather than confirming what was already in the room. The next phase, the business plan and first reference-grade deals, is now being scoped.
SIPPIO (18 months). Build-or-buy CPaaS, how deep to go with Azure Communication Services, and how to win telco partners. Clear platform direction and sharper telco positioning — alongside 157% year-on-year growth in voice services.
Enreach. C-level advisory for a top-3 European provider built through acquisitions: portfolio consolidation, and where CPaaS and AI fit. The result was a shared view of the CPaaS–AI convergence and stronger alignment on platform direction.
MARKET DEVELOPMENT · AI
The Good Data Factory · Saysimple · LastBot
Turning strong AI technology into a commercial story that enterprises and telcos buy
The Good Data Factory (2025–26). Eight years of enterprise AI delivery for clients such as Sephora and Publicis Sapient, sold project by project. We sharpened positioning and go-to-market for its enterprise-grade agentic AI platform — from bespoke work to packaged capabilities for telco, retail and manufacturing, and a clearer story for enterprises that want control over their own AI.
Saysimple (2025–26). Repositioned a WhatsApp-first engagement platform as the AI-powered conversation layer for SMEs on top of CPaaS and telco infrastructure — and as a ready-made partner for operators, including wholesale. The result: growing relationships with European telcos and service providers.
LastBot (2025–26). Strategic advisory to a European conversational AI company on positioning and the routes into telcos and cloud communications platforms.
ECOSYSTEM DEVELOPMENT · 2019–TODAY
CPaaSAA
Building the global ecosystem for programmable communications — from scratch
Situation. Telcos, CPaaS platforms and technology vendors all talked about the programmable-communications opportunity — each in their own room. There was no shared place where they actually met.
What we did. We built one, step by step. APIdays Telco Amsterdam (2018–19) first brought APIs, telcos and CPaaS together. CPaaSAA started in 2019; through the COVID years we kept the conversation alive with the SmartCom Summit online series (2020–22). Since then: CASA as the annual flagship, CPaaSAA Talks, working groups, and research on Intelligent Engagement and AI Voice.
What changed. CPaaSAA is now the home of the Intelligent Engagement ecosystem, with 100+ members worldwide across telcos, platforms, AI-native startups and investors. Our proof that an ecosystem can be designed, not just hoped for.
TELCO HERITAGE · 2017–2022
KPN · iBasis · VodafoneZiggo
Where the telco API and CPaaS story started for us
KPN API Store. Three years from concept to commercial launch (2019) and first enterprise deals: strategy, partnerships with CPaaS enablers such as Nexmo (now Vonage), sales enablement and go-to-market. The foundation for KPN’s later developer and Network API work.
iBasis. A carrier-grade API marketplace for international telco partners, built on RapidAPI with CPaaS services on board. Hard to commercialise in its time — but it led to a successful pivot into simpler voice and messaging services.
VodafoneZiggo. Six months of hands-on advisory on the B2B communications roadmap: the future of UCaaS, CCaaS vendor selection, and the first CPaaS and Network API opportunities.