After his marketing studies HP has become an authority on telecom in The Netherlands, working with all the leading ICT publishers in the past 15 years as a journalist and analist, organising events, moderating, speaking and teaching. As one of the founders of The Robins, a full service agency specialised in Story Marketing, in recent years he has specialised in digital and social media, social selling and social serving.

From his broad knowledge of telecom and IT trends and the market players, HP is able to create compelling and engaging stories with high quality content. HP is a team player and as a strong believer in remote work is one of the founders of the “Uit de file, aan het werk” movement that aims to raise awareness for the benefits of working from home.